As a dance studio owner, it seems increasingly difficult to keep up with the never-ending workload. From the endless amounts of paperwork, to the daily questions from customers, there is just not enough time in the day to take care of everything. But there is good news! By utilizing new technology that is available and developing an intelligently crafted website, you will be able to better manage your business. Just follow these simple steps and you will quickly be one step ahead of your competitors!
Step 1: Create a website.
The first step is to create a website that allows you to communicate with current and prospective clients. A website that is easily accessible with clear and concise information can not only be used as a powerful marketing tool to attract new clients, but it also provides better customer service to existing ones. Keep in mind that you want to guide prospective clients through the buying process in small steps. Your website should contain simple calls to action, such as “come try a free class” or “register today.” In addition, your website should allow existing clients to gather information quickly. Do not muddle your website with unnecessary content, such as your studio’s latest competition results. Instead, focus on developing the following tools during the creation of your website:
Make sure your “Contact Us” page is easy to find and clearly list your address, as well as directions to your studio.
Use pictures and graphics to enhance your message. Do not clutter your website with too much text.
Provide class descriptions, as well as a schedule. It is important for prospective clients to understand your offerings, as well as the benefits they offer.
Develop a “FAQ” and “Testimonial” page to develop credibility.
Have a well organized top navigation bar that allows people to find what they are looking for quickly.
Make sure the search engines can find your website.
Have a “Subscribe to Newsletter” option on your homepage in order to obtain visitor’s emails.
Step 2: Choose a web-based software.
In addition to creating a website, adopting a web-based dance studio software, such as Jackrabbit or Studio Director, will provide a simple solution to organizing your business operations. Implementing this type of system will save you time and will allow you to focus more energy on your students and overall business strategy, rather than worrying about cumbersome administrative tasks such as registration and class schedules. In addition, it provides an easy and competitive marketing solution that allows you to communicate with clients more effectively. Long term, a web-based system will increase revenue by providing easy, online registration and payment options for clients, allowing you to keep track of your income in a more timely and accruable way and save you money on administrative and employee expenses. Ultimately, a web-based system provides studio owners with the flexibility and reliability they need to perform administrative tasks efficiently.
Step 3: Add your class schedule and online registration link to your website.
There are two other key items to remember in order to make you website work for you and your business. First, it is important to remember to add a easily locatable registration link to your website. If a prospective client has to search your website up and down in order to find out how to register, they might end up leaving your site because they could not find the information quick enough, which results in a lost sale. If you have developed your website using WordPress, try putting a registration link in the widget bar, which will then show up on every page. In addition, you want to make sure that your class schedule can be viewed by everyone visiting your website. This should also be easy to locate. Many new clients will not join your dance studio because you are the biggest or best, but because the class that their child wants fits into their schedule. By having your schedule and registration link easily accessible to your clients, you have made the process of signing up for classes a whole lot of easier for the both of you!