Get ready… On April 21, Google will start taking a closer look at the mobile-responsiveness of your website. Mobile ready sites will rank higher than those that are not mobile ready.
Why the change? People access the internet from their phones and tablets now more than ever and Google has adjusted their ranking algorithm to follow these usage patterns. This change will help users discover more mobile-friendly content and makes it easier to view that information on their handheld devices. Having a mobile responsive site will improve your online presence and help optimize your SEO.
What is Mobile-Friendly?
Google considers a website “mobile-friendly” if it does the following:
- Sizes the page content to fit the screen so users don’t have to scroll horizontally or zoom
- Uses text that is readable without zooming
- Avoids software that in not supported on mobile devices (i.e., Flash)
- Spaces links far enough apart so they can be easily opened when tapped
Test Your Site
Not sure if your website is mobile-friendly? Grab a mobile device and do a quick Google search on your website. If the “mobile-friendly” tag does not appear beneath your URL, your site needs updating. You can also enter your website URL in Google’s Mobile-Friendly Test to see how well it performs on a mobile device. If your site fails, it needs to be updated.
Updating your website to a mobile-friendly theme must be a priority. If your existing website fails Google’s Mobile-Friendly Test, Google recommends a responsive web design. If your existing site is built with WordPress, you can easily convert it to a new mobile-friendly theme.
Don’t wait! After April 21, a mobile friendly website will give you much better visibility in search results. The DanceFit team is ready to help. Contact us today to discuss your website options with a member of our creative team.