It is imperative that studio owners and dance teachers keep in touch with their students and parents in order to communicate important information in a timely manner. Electronic newsletters are a great addition to the communication tools your business can utilize in order to stay connected with both potential and existing clients. They are a quick, simple, and easy tool that you can employ to help keep your customers informed of current information, as well as share fun stories, recent highlights, and photos from special events. By utilizing electronic newsletters in the correct way, class time can be focused more on training and choreography and less on delivering highlights, reminders, and lists.
Making the switch from a printed newsletter to an electronic one can be rather daunting. But, with a little background information and effective preparation you will quickly realize how great e-newsletters are for you and your clients! Before you even create your electronic newsletter, you will need to put together a list of subscribers. A great way to do this would be to create an excel spreadsheet with the contact’s name and email address. Let your current customers know that you are now offering an e-newsletter and tell them how to sign up. In addition, create a sign up form on your website for new and prospective clients. Be sure to make the process as simple and intuitive as possible in order to quickly gain subscribers.
The majority of students at your dance studio are most likely there once a week and, therefore, it is very important for both students and parents to feel connected to the latest studio news. When creating an electronic newsletter, you want to develop content that your customers will actually read. In order to do so, there are a few important things to keep in mind when putting together your electronic newsletter:
Make sure that you consider your audience – The first thing to remember when developing your electronic newsletter is to make sure that you understand your target audience. Your subscribers will most likely consist of current students, parents, and potential future clients. Make sure to address information and topics that are of interested to each group in order to attract and keep their attention.
Choose relevant content – Another important thing to remember is to make sure that the content that you are sharing with your audience is important and relevant to them. Upcoming events at the studio such as charity events or workshops, days off, payment deadlines, and reviews of past events are all important and informative items that are pertinent for clients to know. Share your news and showcase your success!
Use it as a fun teaching tool – An electronic newsletter is a perfect way to share fun information about your studio with your customers. Think about including tips from teachers, teacher bios and interviews, and a note from the owner. You could even interview current students, or make announcements of past students’ successes in the industry. Your readers will find this content entertaining and enjoyable. Including links to your social media accounts in your newsletter, such as Facebook, Twitter, Instagram, and Pinterest, which will help gain followers and allow you to communicate with your customers in alternative ways.
Make it readable – When putting together your electronic newsletter, be sure to keep in mind that many people will read the information quickly, sometimes simply skimming for headlines that catch their eye. Do not overwhelm your readers with irrelevant content and lengthy stories. Instead, keep your stories brief and to the point and try to include pictures wherever possible in order to quickly catch your readers attention.
Research your information – It is crucial that all the information that you include in your electronic newsletter is accurate and up-to-date. There is nothing worse than having to send out a notification correcting an error that could have been easily avoided. In order to avoid this, always double and triple check all the information you are going to include, especially things such as dates, times, and prices.
And of course, always proofread before sending! – A newsletter full of typos and incorrect spelling or grammar is just as bad as a newsletter with incorrect dates or information. It makes you look unprofessional and careless. Make sure you, as well as someone else (such as your office manager or studio director) proofreads and spell checks your newsletter before sending it out.
Electronic newsletters are a great way of communicating with your customers regularly. Newsletters will never get caught in the depths of your childs dance bag again because e-newsletters go right to the source! Make sure that regardless of how frequently the newsletter is sent out, stick to delivering one on a consistent basis so that your readers know when to expect it and can look forward to reading it. In addition, be sure to ask for permission from people first before adding them to your subscriber list, and always include an option to “opt-out” for those who are no longer involved or interested in the studio. The key to developing a good electronic newsletter is to make sure that you keep current and potential clients informed of studio news and events, and keep them connected to the studio at all times.