A great way to showcase the talents of your faculty and staff is by adding headshots and biographies on your website. By displaying professional photos and creative bios you build credibility and provide much needed information to potential students and parents. All it takes is a little information gathering, organizing, and formatting!
To maintain cohesiveness, set guidelines for the biographies. This is ensure your bios all have the same flavor and are all approximately the same length. Creating a template with a few simple questions for each teacher to answer is helpful. For example: Where did you receive your training?, Where have you performed?, What style of dance is your favorite?, Why do you love teaching dance?, etc. Let your teachers have fun and show their personality and love for dance through their bios. After all, that’s what dance is all about!
Tip: A simple way to get your faculty and staff to send along their bios is to create a google form and email everyone the link. Don’t forget to set a short deadline for submission to encourage quick responses!
Headshots can be tricky because everyone is going to have a different size, orientation and style of their photo. Again, try to set guidelines such as ‘portrait pictures only from the shoulders up’. For a more non-traditional approach, you could use fun dance shots for faculty bios. What’s more impressive than your jazz teacher in a full out, with feeling grande jete?
If the color scheme of the photos looks a bit messy, consider making them all black and white. This presentation is definitely sleek and professional. Lastly, ensure that all your photos are the same size and fit well with the layout and spacing of your website. You can easily filter the pictures and resize them with online photo editors such as Canva or PicMonkey.
Tip: Set a time during your annual picture day to take staff photos. This will give you professional, consistent headshots for your website.
The simplest and easiest way to format your faculty page is by listing each teacher in one column with all the headshots justified to either the left or the right. Depending on your website platform and theme, it may best to layout your faculty page in a table format. Always be sure to check if your table is responsive to smaller screens such as phones and tablets. If you use WordPress, there are great faculty plugins you can download. You simply enter your content and it pretty much formats the page for you. You can adjust the number of columns/rows and certain visual aspects of the plugin. We have had some success using Meet My Team, Genesis Staff Bio Grid, and Team Members.
To take it a step further…
Once you have completed your faculty page on your website, highlight one teacher each week (or each month) on social media. Posting their headshot and bio will increase engagement, showcase the talents of your awesome faculty, and push traffic back to your website. This strategy may even lead to registered students.
These tiny changes can significantly help to make your website and studio look more professional and set you apart from your competition.