Pinterest is now the 3rd most populated social network site out there, and it is only continuing to grow! The Pinterest audience is 80% female and 50% of users have children; that means your target audience loves Pinterest! Beyond new students, Pinterest provides a great way to interact with your current dancers and parents to build a loyal fanbase and create powerful word of mouth (or keyboard)! Here are our 10 favorite Pinterest tips for your dance studio.
1. Original Content: Although repinning everything in your Pinterest feed is tempting, dance studios especially have a great opportunity to post original content that can go viral and get you noticed. Post videos from classes, photos from your recitals and competitions, or awesome shots of your staff/dancers doing great moves. Sidenote: make sure you have the proper permissions to post pictures of your students online.
2. Don’t be Afraid of Videos: When we say you should post videos, we mean it! You see lots of pictures on Pinterest, but videos are a great way to get people engaged, too. We know dancers love to watch videos of amazing choreography and mind-blowing dancing. You can even create a board solely devoted to inspiring dance videos.
3. Tell Your Friends: The best way to get your students and parents engaged with your Pinterest account is making sure they know you’re there! Use the Pinterest app on Facebook, Add a Pinterest icon to your website and print marketing materials, and post your very best pins on Facebook and Twitter.
4. Get Your Dancers Involved: Your dancers love Pinterest. And if they don’t already, they will! Invite them to submit pictures to you via email, Facebook, Twitter or #hashtags on Pinterest and create a board that revolves around them. Display their successes and highlights throughout the year. They’re sure to re-pin and show all their friends where they love to dance.
5. Dance Content That Goes Viral: Believe it or not there is tons of great content going around Pinterest that you can repin to your followers:
- Dance Videos
- Dancewear and Costumes
- Dance-Themed Gifts
- Dance Studio Marketing and Business Tips
- Dance Quotes
- Pictures of Beautiful Dancers
6. Go Local: Engage your community and attract new students in your area by creating a board or two that revolves around your beloved community. You can post images and links about local performing arts, special events, sights to see, and more.
7. Post What You Like: Pinterest is all about sharing what you love, and your students and parents will enjoy seeing a few of your favorite things. Post recipes, fashion, motivational quotes, DIY projects, favorite recipes, and funny tidbits to entertain and engage your audience.
8. Post What Your Audience Likes: Make sure when you’re pinning and repinning all the things you love, you keep your followers, and what they want to see, in mind. Think of everything a dancer or their parent may need; healthy recipes, wellness tips, DIY costume ideas, makeup and hair tips, and gift ideas are great topics that will attract an audience AND stay relevant to your ideal followers.
9. Be Appropriate: We know this may be a no-brainer, but you must remember that parents can be sensitive about what their child is exposed to and will not feel confident sending them to your studio if you post vulgar content. Be careful to avoid overly suggestive language (we know those eCards can be tempting!) and make sure you’d feel comfortable showing everything you post to a four year old and her mother. When in doubt, leave it out!
10. Promote Special Events: Pinterest is not the place to sell-sell-sell your latest class package but you can absolutely post and promote special events, classes, and promotions at your studio. Keep it simple and don’t over do it but having a board dedicated to studio events is a definite DO!