Whether your dance studio is big or small, just starting out or been in business for years, there are some key elements to your website that will help enhance your business! Here are our top 5 must haves for every dance studio website:
Our biggest pet peeve is having to search for a phone numbers or address. It may seem simple, but believe it or not, this is one of the most overlooked aspects of a website. People will jump off your site quickly if they have difficulty locating your contact info. Don’t drive your potential students to the competition, make your your contact information easy to find and prominent on your site.
Did you know you can make your phone number and email clickable? This is important for mobile responsive sites so people can quickly and easily reach you with one click! Anything that makes like easier for your website readers, is better for your business.
Simple, clean and crisp is key! Make your website easy to navigate by thinking like your target audience. Your current students and potential customers want to find class schedules, the studio calendar, rehearsal information, class descriptions, and event details. Lay out your menus in a thoughtful way by clumping like information together. Keep your pages short and to the point with minimal scrolling.
Integrate Social Media
Integrating social media in your studio’s website is crucial. Being able to use as many social media platforms that will be useful for your company will help leave great cyber footprints all over the web! Being constantly active with these outlets and keeping them updated on your website will keep your business ahead of the curve and keep your viewers engaged.
Call to Action
Making your website simple for customers is important, but interaction is too! Having a clear call to action on each page is an important tool to guide users to the specifics you want them to see from your website whether it is to fill out a contact form, create a user name, or click on a video. Show them what you want them to focus on!
Easy to Find
There is no time to play hide and seek. Make your business one of the first to pop up on an internet search by having a mobile responsive website with pertinent and useful keywords. And… don’t derail your website by forgetting to renew your domain name! Make it a priority to be aware of the renewal date of your domain. Renewing your domain name for more than a year at a time may even be helpful for search engine optimization. Keep in mind, a simple domain that is easy to find from simple keyword search will send you more visitors. The more visitors, the higher up on an internet search your website will become!